Build and launch a brand designed to grow your business.
The Digital Fable by Brand Architect and Agenda Maker Lucienne van Pul.
Former LVMH strategic partner.
Build Your Brand.
Tell Your Story.
Own Your Future.™
I’m Lucienne, founder of The Digital Fable and former LVMH strategic partner.
I build cohesive personal and company brands that get you recognised, respected, and chosen first. When your brand works as hard as you do, opportunities find you – and revenue follows.
Drawing from luxury brand principles and AI-enhanced strategies, I help founders and executives transform from overlooked to industry authorities. Because being brilliant at what you do means nothing if the right people don’t see it.
Why work with Lucienne?
- Global Experience: Benefit from insights gained over a career spanning five continents, including LVMH luxury brand strategy
- Strategic Approach: Custom, AI-enhanced visibility frameworks for founders, executives and their brands
- Proven Impact: Clear pathways to industry influence through value positioning, content strategy and profiling
Global thinking, world-class execution, at a fraction of the cost. Produced in South Africa with international impact.
”Professional, highly competent, innovative, with tonnes of flair. Lucienne's worldly outlook made her a highly valuable part of our extended team.
Aimee KellenRegional Marketing Director, Moët Hennessy MEA
Strategic Pathways to
Industry Leadership
I empower visionary leaders to achieve breakthrough recognition through:
- Strategic Positioning | Define your purpose and what makes you irreplaceable (not just different)
- Executive Presence | Develop authentic leadership that commands attention
- Business Brand Architecture | Create messaging that cuts through noise and converts
- Visibility Systems | Design content, LinkedIn, media, and speaking strategies that scale your reach
- Launch & Pivot Campaigns | Full brand ecosystems for new ventures or repositioning
Strategic Discovery Session
Book a 60-minute strategy call to map your brand journey
Your expertise built your business. Your brand will scale it.
• Current position assessment
• Opportunities based on purpose, strategy, tribe-building and visibility
• Next steps: Custom action plan
Brand Accelerator Programme
A 3/6/12 month programme to establish your brand
Direct & bold. Stop being overlooked. Start being chosen.
A 3/6/12 -month programme to build a brand that opens doors, and increases revenue.
Strategic positioning: What makes you irreplaceable
Executive presence: Leadership that commands rooms
Visibility architecture: Content development, LinkedIn optimisation, media outreach
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